Founder & Tequila aficionado
Tequila is our passion
In 2006, Jim Robb founder of Calavera Tequila, had a dream of crafting artisan tequilas with a focus quality and taste. After 7 years of tireless dedication and hardwork pursuing perfection, the dream was realized. The Calavera family has created a special selection of tequilas worthy of the Calavera Tequila name.
The Calavera Tequila team's focus on quality and fine craftsmanship has already been recognized, as all three of Calavera's tequilas - a Blanco, Anejo and Reposado - have been awarded bronze and silver medals in their first outing at the recent Spirits of Mexico competition!
Jim Robb, has been a staple of the Venice community since 1987. He immediately liked "the spirit of Venice," and has lived there ever since. He is happy that Venice is the home base of Calavera, "... because I love the cretivity the community invokes". When he's not out enjoying the southern California lifestyle, he's busy "Shaking babies and kissing hands" to bring his tequila to the people.
Calavera Tequila distillery is located in the heart of Mexico's premier agave growing and tequila producing region: Tequila, Jalisco, Mexico.
Calavera Tequila combines the best of old traditions with the latest technology, producing next-generation artisan tequilas. The master distiller utilizes traditional slow bake brick ovens & autoclaves to cook the blue agave hearts, and traditional mills (molinos) to extract the juices from the Agave.
Calavera Tequila ferments with natural occurring yeast, and distillation takes place in old-fashioned pot stills. All water is processed through an ultra-modern system of reverse osmosis, de-ionization, and ultra violet bacteria eliminating lights, followed by two types of filtration.
Where the Magic Happens
Sugar art was brought to the Americas in the 17th century by Italian missionaries. Having renounced wealth, the friars turned to the local artisan community for help creating religious decorations for festivals. Sugar, a staple of the region, was use to make these artifacts because of the look of glass it created. Artists sculpted angels, the Virgin Mary and the famously known “Sugar Skulls”. Sugar skulls represented a departed soul whose name was written on the forehead so it could be placed on their Ofrenda or gravestone to honor the return of their spirit. Labor intensive, colorfully hand painted and beautifully adorned, very few of these are made by the skilled sugar skull makers. For that reason we are privilege to present these works of art as the Calavera Tequila brand bottles.